Small causes don't need to shout louder

They need the right people in the same room.

Last Saturday, the Dreta de l'Eixample met a cause most people had never heard of: Gen Rebelde, a foundation fighting GNB1 encephalopathy, an ultra-rare disease affecting only 22 children in Spain.

The cause is about children. So the audience that mattered most was families. That insight shaped everything:

→ We didn't create an event. We placed the cause where families already gather, the neighbourhood's street festival.

→ We designed the way in. Face-painting wasn't decoration; it was the hook. Children come closer, parents follow.

→ We built the alliance that makes a project grow. Public sector, third sector and private businesses, moving toward one mission.

That's the work North Consulting does: we analysed the audience, planned the moment, and executed it end to end. Sandra brought the voice only she could bring. We brought the structure.

One afternoon. A neighbourhood that now knows. Together, we dress as rebels.