How many companies hold up your corporate fundraising?

Corporate fundraising tends to be planned by volume. What came in last year, what is expected this year. There is a second question that rarely gets asked and that changes the whole budget: How many companies is that money coming from?

The Spanish Fundraising Association's Observatory makes it visible. Between 2018 and 2025, what organisations received from companies grew substantially, around 60 per cent, but it arrived in fits and starts, with good years and years of decline. Over the same period, membership fees grew more slowly and did not fall once.

Both sources grow. One is predictable and the other is not, and that shows up in December, when next year has to be approved.

The reason is straightforward:

• Twenty thousand members are twenty thousand separate decisions, and the ones who leave are offset by the ones who join.

• Twelve companies are twelve decisions, each with its own change of leadership and its own review of priorities.

• If one of those twelve contributes thirty per cent, nobody absorbs its departure.

  
  

Which leads to a calculation that takes ten minutes: how much of what you receive from companies depends on the first three names on your list? If the number surprises you, the pending task is not raising more, it is spreading better.

Widening that base almost always points towards smaller, closer companies. It also changes what quality of attention means, because forty companies of twenty people are not served with the same effort as three large ones. Worth running that calculation before deciding.

Which companies in your territory fit what your organisation already is, and what each relationship can sustain over time, comes from studying both sides.

At North Consulting we work alongside third sector organisations to put their corporate fundraising in order, from selecting companies to designing the relationship that holds each profile. If you are reviewing the concentration of yours, write to us at info@northconsulting.es.

Sources

Observatory of Fundraising, Spanish Fundraising Association, 2018 to 2025 series, published July 2026. Corporate contributions grew 60.4 per cent over the period, with sharp swings between years. Member fees and donations went from 520.1 to 664.5 million euros with no annual decline. The AEFr notes that the panel composition may vary between periods and that the figures cover participating organisations, without extrapolation to the wider third sector.